Wednesday, February 21, 2024

Learn how to Pitch Course Design Concepts to Your Buyer


e-learning course ideas

Ever marvel tips on how to current e-learning course concepts to your clients?

I had a dialog the opposite day with somebody who was offered with a considerably boring course undertaking. We chatted about methods to make it much less boring. Through the dialog, the individual was involved that the client would by no means go for a unique concept and solely wished the tried and true, click-and-read course.

It is a frequent problem as a result of the best course to construct is the linear, explainer sort course with info and subsequent buttons. It’s additionally what many purchasers are used to, so attempting to get them to see a unique method to strategy the course design generally is a problem, particularly with a good timeline and restricted price range.

Listed below are a number of concepts to get you considering.

What sort after all are you constructing?

Decide if the course is an explainer or efficiency course? An explainer course is one the place you current info, however there isn’t a efficiency requirement. This may be tough as a result of many programs are associated to efficiency however the course itself could not have a efficiency enchancment angle. Lots of compliance coaching falls into this bucket.

For instance, ethics coaching is necessary and we would like folks to be moral. However the coaching tends to give attention to insurance policies and rules. And the top measure is a last quiz to certify completion. If it was performance-based, then it would appear like this:

The group has a rise of provide prices and realizes that workers are taking issues residence. The group has a laid again tradition the place taking issues residence was tolerated as a result of it wasn’t an enormous deal. In that sense, the efficiency objective is to lower the provision prices by specializing in the ethics of taking issues residence for private use.

Explainer programs usually require much less effort and find yourself changing into the default method programs are constructed.

Assist the client see the distinction in e-learning course design concepts.

I like to present the client a number of demo programs that characterize other ways to strategy course content material. Restrict it to a few varieties of programs. One sort is simply too limiting which tends to trigger numerous scope creep as folks give you totally different concepts. And greater than three will be debilitating as a result of it takes time to assessment and clarify all the choices.

The three choices I like to recommend are:

  • easy linear course
  • linear plus some easy learning-based interactivity
  • decision-based interactivity.

Right here’s an instance of how this performs out from a earlier weblog put up on creating aims for compliance coaching.

A easy linear course is generally content material. The content material is related, nevertheless it’s nonetheless simply content material. And the efficiency measure is a accomplished quiz to certify a base stage of data, publicity to the content material, and attendance.

e-learning course design ideas non-performance

The subsequent stage is a mix of content material, apply exercise (targeted on some related efficiency expectation) after which a method to certify understanding. With compliance coaching, numerous the content material is already identified, so it’s largely a method to refresh understanding after which an exercise to apply utilizing the content material.

e-learning course design ideas linear, some performance

When there are actual efficiency objectives it begins with a present hole in potential. Assuming that coaching is the right resolution, the course focuses on the kind of content material and actions that the learner must exhibit their potential to make the proper selections. I attempt to give attention to related decision-making actions.

e-learning course design ideas performance, decision-making

I like to recommend that you just convert some compliance coaching that’s frequent within the group to a few variations which you can current when assembly with purchasers. It’s content material the consumer most likely acknowledges. And seeing the identical content material 3 ways permits you to present and clarify the variations and why you’d suggest one over the opposite.

What e-learning course design concept does the client really want?

If the course is an explainer course, then I attempt to preserve it linear and so simple as attainable. If it’s a efficiency course, I lean in the direction of decision-making actions. However I wish to have the client see the distinction.

The shoppers usually select the second possibility as a result of it’s a sort after all they perceive, consists of some give attention to efficiency and interactivity, and is quite a bit faster to construct. That is the place your efficiency consulting hat is available in. The consumer’s alternative could be the best for them, nevertheless it is probably not the proper one. You may information them to the proper determination when you recognize what the efficiency expectations are (assuming they’ve some) and the way the course’s success can be measured.

Clearly, there’s much more that goes into serving to a consumer construct the proper sort of coaching. Hopefully, these concepts assist. In case you have others you’d wish to share. Soar into the feedback and tell us.

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