The operation was run along side CAPS-I, the Italian Affiliation of Language Consultants and Brokers and the Spanish Affiliation of Promoters of Language Programs Overseas.
The mission was organised, Languages Canada mentioned, as European brokers have been “seeking to diversify” in response to pupil overpopulation in Eire and Malta, and stricter entry guidelines for the UK.
It comes because the affiliation’s first to 3rd quarter knowledge of 2023 noticed Italy’s numbers in Canada at English language programs enhance by a staggering 358% – and Spain’s jumped 275%.
Brokers have been welcomed to Banff in Alberta, the place devoted conferences between brokers and establishments occurred. Languages Canada estimated that nearly 1,000 conferences have been held in the course of the occasion.
“I hear from brokers first-hand – they solely ship college students to varsities they personally know,” mentioned the organisation’s director of worldwide affairs, Diego Sanchez.
“That stage of confidence can solely be acquired by bringing them to Canadian soil, to see the sweetness our nation has to supply, and the standard of Canada’s accredited language applications.”
Brokers additionally got a quick-stop tour of assorted language faculties, excessive faculties and universities – together with huge gamers similar to ILAC in Vancouver and Oxford Worldwide, in addition to the College of Victoria and Worldwide Gateway Language Academy in Calgary.
“All of the IALCA brokers significantly appreciated the right organisation… the potential of assembly many Canadian language faculties, excessive faculties and universities in the course of the B2B days, and in addition of visiting a few of them in the course of the journey days between Banff, Calgary, Victoria and Vancouver,” mentioned IALCA agent Paolo Barilari.
“Having been capable of go to a number of faculties and universities, and having verified first-hand the very top quality of the Canadian training system, shall be two parts of nice assist in selling vacation spot Canada to our shoppers,” he continued.
“I hear from brokers first-hand – they solely ship college students to varsities they personally know”
Within the fourth quarter forecast, the report mentioned Italy will see a minimum of 28% progress in Canada as a supply marketplace for English language programs.
Spain may even expertise 12% progress in comparison with 2022.
The occasion additionally consisted of a FAM journey, the place brokers have been handled to views of the Canadian Rockies mountain vary, in addition to lunch at Sulphur Mountain.